Living the Brand

Living the Brand

If your life is your business, and every business needs a brand, you better start living the brand! Your life becomes a business the moment you do something to gain notoriety; something out of the ordinary.

Remaining calm, emotional stability @ its finest during the storms, is all part of the internal strength you need while formulating the direction of your brand (life). One way to ensure your brand is going in the right direction is you developing a strictand disciplined routine. Most have no clue how strict and disciplined the routine has to be. Once the routine is in place, you need to find some kind of balance around that routine that includes faith, beliefs, friends and family. If part of the routine is laborious, or tedious, consider yourself lucky because the finished product is the result of all your experiences.

The best piece of advice beyond that is to trust and go with your instincts. This will serve you well in critical moments where split second thinking instincts get you through each situation. Critical moments and game sevens (7) have a way of breaking down basic skills, and simple tactical execution, that are givens. Everything comes down to trusting your game and your instincts.

Being in the public eye is part of being in your life’s business as a player so learn to live with it on a daily basis. The critics are always present. Learn to live with it by building up a resolve reservoir that never empties. Resiliency will become your partner in life.

Suffice to say that being well groomed is all part of living the brand. Once established you are able to create your own identity; what you see is what you get goes on display and it could be totally unique.

Money is secondary to passion because money is the byproduct of the passion you have in everything you do. Money follows passionate people with the ability to express their talent.

When you own a camp, you begin to realize how few realize what it takes to live a brand (your life and career). They have no clue and going on the defensive, when exposed, will only kill the process.

Copyright by Chuck Grillo, Minnesota Hockey Camps, 24621 So Clark Lake, Rd P.O. Box 90, Nisswa, MN 56468-0090 Phone 218.96.2444 Fax 218.963.2325 Email: chuck@mnhockeycamps.com All rights are reserved. No part of this book, blog OR template may be reproduced or transmitted in any form by any means without permission in writing from Minnesota Hockey Camps